It is all well and good to have a beautifully designed website, but if nobody can find it, you should have rather spent your money on offline marketing initiatives. How do you get your site seen by more of your potential consumers ? SEO is the first step.
Search Engine Optimisation (SEO) is the Science of optimising web content to be easily indexed by search engines such as Google, Yahoo and Bing. Search engines regularly “crawl” the internet and index as much web content as possible so that, should someone search for certain content, the information is available on demand.

This all sounds pretty straight-forward and automated, right ? Wrong ! The age old adage “garbage in; garbage out” applies to SEO. Through a complex combination of search engine submission, seo technique, web copyrighting, link building, keyword rich articles, meta tags, social integration (twitter, facebook, digg etc) and techniques such as Pay Per Click (PPC), Search Engine Marketing (SEM); web content is optimised to be search engine friendly and so easily found in online searches.

Our team of SEO specialists practices their Voodoo in two ways - on site and off site optimisation. On site optimisation includes general good practice employed when designing a website. We use various tools built into clients’ websites to optimise its pages for search engines and achieve a better search engine rank (therefore appearing before your competitor content when a potential is performing an online search). We do everything we know search engines lap up, like deep linking, keyword rich meta tags, image optimisation etc.
The off site optimisation basically revolves around getting the maximum (there is no maximum, just by the way) number of links pointing back to your site. This is achieved through content syndication, online pr, blogging (where your product or company is mentioned in the blogosphere), directory listings - basically any chatter on the internet about you and your company improves your search rank.

We know this is all a bit much to swallow; in fact, starting to get a spot of carpal tunnel from writing about it; which is why we have specialists on board that deal with this on your behalf - all you need worry yourself about is running your business as we gain results (full monthly report and analysis included).