Online PR is akin to press releases and involves blogging, podcasting, social media releases, online surveys, viral campaigns, competitions, RSS feeds, stunts, advertorials, micro-broadcasting (twitter etc) and the submission of keyword-rich articles online to improve website credibility, reputation and rankings. This PR strategy is implemented hand-in-hand with Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) Strategies. Online PR is all about being highly responsive to the market and having your finger on the pulse. Content must be fresh, relevant and informative to get the desired result and conversion goal. With correct implementation, the results are higher traffic, increased awareness of your brand and ultimately, sales.

When it comes to reputation monitoring; who has the time to sit and sift through the whole internet looking for references to an organisation, especially if the opinions expressed are far from stellar ? Well, we do. Ok, ok... To be honest we don’t physically sit and search page by page; although this would be an interesting variation on Chinese torture; we have developed software and processes that auto-magically search the internet for all references to your organisation or certain keywords. What we then do is analyse and distill the information gathered in this fashion and give a general indication of your organisational  online reputation. We will then devise; should there be negative comments on your organisation; a plan of action to engage with the authors of said negative feed-back and with your input, resolve any issues. Sometimes it does happen that a criticism is out of pure spite and nothing can be done to resolve any issues; in these cases we have in the past forced webmasters to remove negative content. Remember you are only as good as your reputation; it pays to protect it...